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CUA has renewed its licensure in year 2021 | لقد تم تجديد ترخيص الجامعة في عام 2021

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College of Media

Undergraduate Program

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Bachelor of Public Relations & Advertising

The College of Media offers a bachelor degree program with two concentrations: Public Relations and Advertising

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Dean's Message

Prof. Bassant Eyada

Welcome to the College of Media!

Our college is proud to offer two dynamic and accredited programs—Advertising and Public Relations. Both of our programs have received accreditation from AQAS, ensuring that we meet the highest standards of education and excellence in the field.

In today’s fast-paced, media-driven world, the fields of advertising and public relations are more crucial than ever. We are dedicated to equipping our students with the skills, knowledge, and experience they need to become leaders and innovators in these industries.

Our faculty comprises experienced professionals and scholars who are passionate about teaching and mentoring. They bring real-world insights into the classroom, ensuring that our curriculum is both relevant and rigorous. Our programs offer students opportunities for hands-on learning through internships, industry partnerships, and student-run agencies.

At the College of Media, we emphasize creativity, strategic thinking, ethical practices, and a global perspective. Our graduates are not just prepared to enter the workforce—they are prepared to shape it. Whether your passion lies in creating compelling campaigns, building brand reputations, or navigating the complexities of media relations, you will find a place here to thrive.

Join us at the College of Media, where your journey to becoming a visionary leader in the world of media begins. We are excited to welcome you into our vibrant community, where creativity knows no bounds and every opportunity is within reach!

Prof. Bassant Eyada
Dean, College of Media

Mission

Providing high-quality educational programs that focus on public relations, advertising and communication, and are consistent with the trend towards the knowledge economy, the acceleration of technical and information development, the changing needs of the labor market, and with national and international educational and professional standards that fulfill students’ desires and ambitions to reach educational and professional excellence.

Vision

Preparing qualified generations, equipped with communication and humanitarian knowledge, public relations and advertising skills, technological and artistic capabilities, and efficiently achieving the developmental goals of the United Arab Emirates, the Region and the World.

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