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CUA has renewed its licensure in year 2021 | لقد تم تجديد ترخيص الجامعة في عام 2021

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Bachelor of Business Administration in Marketing

Program Description

Program Mission

The mission of the Bachelor of Business Administration (BBA) program is to provide students with the knowledge, skills and abilities required to serve as effective, responsible, and ethical leaders and managers in the modern workforce of today–anywhere in the world. It prepares graduates for a diverse assortment of careers in the business sector and for graduate studies. The program focuses on decision-making, problem-solving, developing strong ethical values, social responsibility, and working to achieve success in culturally-diverse settings.

Degree Requirements

Component Courses Credit Hours
General Education 11 33
Core Courses 17 51
Specialization 9 27
Elective Courses 3 9
Total Required 40 120

Program Learning Outcomes

After graduation, students will be able to:

  • Apply appropriate business theories and practices to solve problems.
  • Utilize professional and responsible roles, independently and collectively, to achieve intended outcomes.
  • Practice professional integrity and ethical standards in a socially responsible manner.
  • Communicate effectively, using various tools and methods, as individuals and in teams in professional work-related contexts.
  • Apply marketing concepts to manage customers and marketing activities
    across dynamic global contexts.
  • Develop marketing strategies for generating new markets and new business.
  • Evaluate the contemporary practices of marketing individually or in teams.

Career Opportunities

Icon Advertising Agencies
Icon Non-Profit Organizations
Icon Insurance Companies
Icon Banks
Icon Publishing Companies
Icon Marketing Firms
Icon Communications
Icon Management Consulting
Icon Government Agencies
Icon Media Outlets
Icon Private Industries
Icon International Companies
Icon Retail Businesses
Icon Marketing and Research
Icon Television
PR and Marketing Agencies
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